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In addition to the large online platforms and the consumer data and analytics industry, businesses in
many industries have joined today’s pervasive digital tracking and profiling ecosystems
Acxiom and its data providers, partners, and clients (as of April/May 2017). Sources see report
Oracle and its data providers, partners and services (as of April/May 2017). Sources see report
Examples of data on consumers provided by Acxiom and Oracle (as of April/May 2017). Sources see report
Different levels, realms and sources of corporate consumer data collection.
How companies identify consumers and link profile information about them. Sources see report
.
Every interaction triggers a wide range of data flows between multiple companies.
Businesses in all industries can utilize today’s networks of digital tracking and profiling
to find, assess, address, sort and manage customers.
